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How this guide separates claims and records research

Licensed054743-R-330863-015

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How we check

Start with the question, separate brand facts from general guidance, and record the work behind each answer.

Gambling Commission of Great Britain

A review question needs an answer that matches its subject: a statement about an operator needs different support from an explanation of how gambling generally works in Great Britain. Keeping those claims separate helps you see what applies to the brand and what is broader guidance.


What this guide checks first

The starting point is the reader’s question and the individual claims needed to answer it. Each claim can then be considered on its own merits.

  1. 1
    Define the question the review needs to answer.
  2. 2
    Gather material relevant to that question.
  3. 3
    Separate operator-specific claims from general guidance.
  4. 4
    Compare statements and record the conclusions.

Breaking a subject into distinct claims matters because evidence for one point does not automatically support another. A description of a product, for example, is separate from a claim about the conditions attached to it.


How brand claims are handled

Operator-specific claims describe what a particular brand offers or how it operates. General guidance explains a process or concept without assigning it to that brand.

The distinction is useful when you read about an offer: an explanation of wagering describes the concept, while the wagering requirement for a particular offer is a separate claim.


What research work a review should record

A useful research record makes it possible to follow how a conclusion was reached. It should distinguish the question asked from the material considered and the conclusion drawn.

  • The subject and question being examined.
  • The material relevant to each claim.
  • Differences between statements being compared.
  • The conclusion reached for each point.

Recording differences matters when statements describe different products or conditions. Combining them can give a misleading answer even when each statement concerns a real feature.


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Methodology questions readers ask

What does researching a review involve?

It involves defining the questions, considering relevant material and recording conclusions for individual claims.

How is a brand claim different from general guidance?

A brand claim concerns a particular operator; general guidance explains a wider process or concept.

How can I raise a question about the guide?

Use the contact page and identify the page and passage your question concerns.

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